Global
Executive Creative Director

(UK/EU citizen | US O1B Agent work visa)

I hate ads. In fact, most people do. Half of us actively avoid them, and among Gen Z, 69% use adblockers.

I love ads. Rather, I love advertising that doesn’t look like an ad. Advertising that is pure entertainment. Or has been reimagined as a computer game, wearable tech, a sporting event or a TV series. Advertising that connects with fans in the culture they love. With Gen AI,, new media and cool tech at our disposal, we are entering a brave new world of experimentation and engagement. That’s where I like to play.

Over the past 20 years, most recently as EVP, Executive Creative Director at McCann Worldgroup New York, I have launched and scaled global brands like Reckitt, Johnson & Johnson, American Express, HSBC, Dove, Avon, L’Oréal, Kellogg's, Subway, KFC, and Coke, to name just a few. And I’ve led large multidisciplinary teams across the US, UK, Brazil and APAC.

My love/hate relationship with advertising has driven me to create campaigns that resonate within culture, spanning music videos, feature documentaries, virtual reality social protests, and even a bra made from skin-like fabric. My work has won over 80 global creative and effectiveness awards, including two Grand Prix for the I Touch Myself Project, which was ranked the 7th most awarded campaign in the world according to the Gunn Report (WARC Rankings).

I have served on juries for Cannes Lions, New York Festivals, CLIO, LIA, Young Lions and Gerety, have been a guest lecturer, spoken at talkfests, chatted on podcasts, coached with LIAisons twice over and advised CEOs and boards of nonprofits and start-ups.

I hold postgraduate degrees in creative writing and graphic design, as well as a PhD in communications.

My full bio can be found here: LinkedIn