I Touch Myself Project Launch
<Cancer Council NSW>
The breast check anthem that rocked the world and was recognised by the Gunn Report as one of most awarded campaigns globally.
I Touch Myself Project – Cancer Council NSW
When Australian rock diva, Chrissy Amphlett, died from breast cancer, we created the I Touch Myself Project in collaboration with her estate. On the first anniversary of her passing, we reimagined her No. 1 hit song ‘I Touch Myself’ as a breast health anthem and pledged to create a new campaign every two years to reach young women. The music video picked up multiple Gold Lions and two Grand Prix from Adfest and Mad Stars and was featured in the Gunn Report’s All Guns Blazing Showreel of the Year (now WARC Rankings) as the 7th most awarded campaign in the world in 2015.
400M+ Reach No.1 Trending Facebook Topic 250% Increase in First Time Self-Checks
Awards Cannes, One Show, D&AD, LIA, Clios, NY Festivals, Adfest, Mad Stars, Spikes, AWARD