Big Duck Energy
<NYX Professional Makeup>

Hollywood is full of BDE (Big Dick Energy) so in a playful twist, for the launch of NYX’s Duck Plump lip plumper, we gave the Hollywood sign some Big Duck Energy with a fake makeover.

America's #1 Lip Gloss Brand went full volume with the launch of Duck Plump Extreme Sensation lip plumper on social media. NYX was born in Hollywood, a place teeming with BDE. As an inclusive brand, NYX wanted to challenge Hollywood’s old-school Big Dick Energy and inject it with some Big Duck Energy, making BDE a little less binary. We released organic videos of three influencers discovering giant rubber ducks at the Hollywood sign. But was the stunt real or fake? Needless to say the launch went viral with top beauty vloggers, Instagram stars, and their millions of fans commenting with plumped lips mouthing ‘What the Duck?’ – a short film revealing the product followed.

Stunt Teaser

Short Film