They Say

Subway
“The Live Feed concept has been our first globally activated campaign for the brand and it is a huge success. Subway Live Feed enabled us to engage with our guests in ways we haven’t before – from using live data to drive momentum, and empowering our staff and guests to make a real difference to people in need.”

– Chris Carroll, Global Chief Advertising Officer, Subway

Kelloggs
“Sinead is a passionate and talented Creative Director who led some exceptional creative work for us at Kellogg ANZ. Sinead is the right balance of pushing the client with positive intent to ensure breakthrough creative product and listening/collaborating with the client to find solutions. A delight to work with, Sinead has led some of our best creative work at Kellogg ANZ.”

– Tamara Howe, Director Marketing & Corp Affairs, Kellogg ANZ

Johnson & Johnson
“Sinead was the lead Creative Director on my portfolio for WT. I loved working with Sinead during this time as I found her to be a great collaborator for our business with deep knowledge of our brand equities. Whilst being a great partner, Sinead also challenged my team and our global partners’ thinking to step change our brand comms and ensure we delivered distinct, insight led, purposeful material. I’d highly recommend Sinead to anyone!”

– Oliver Wright, Marketing Director Self Care, Johnson & Johnson

HSBC
“What a privilege to have worked with Sinead on launching HSBC’s new local brand strategy to market. I enjoy Sinead’s focus, her passion, her positivity, and her beautiful ability to articulate and deliver creative ideas with meaning, purpose and heart. Always calm and collected even in times of storm. She has an eye for attention to detail whilst also stepping back to always consider the bigger picture. A wonderful talented creative partner in crime.”

– Dajana Badzim, Head of Brand & Retail Marketing, HSBC

J Walter Thompson/Wunderman Thompson
“Sinead was my first hire when I joined (J)WT back in 2014 when she came on as senior writer. When I took on my National CCO role, I promoted Sinead to be my 2IC and CD of the Sydney office, where she did an amazing job mentoring creatives, helping win new business, working collaboratively with clients and raising the creative bar across all disciplines within the agency. Sinead is a force to be reckoned with (in a good way!) and one of the most passionate, hardworking and talented creative leaders in the business.”

– Simon Langley, former National Chief Creative Officer, J Walter Thompson/Wunderman Thompson