I Touch Myself Project 2014
<Cancer Council NSW>
The breast check anthem that rocked the world during International Breast Cancer Month.
I Touch Myself Project – Cancer Council NSW
When Australian rock diva, Chrissy Amphlett, died from breast cancer, we created the I Touch Myself Project in collaboration with her estate. On the first anniversary of her passing in 2014, we reimagined her No. 1 hit song ‘I Touch Myself’ as a breast health anthem and pledged to create a new campaign every two years to reach young women. The music video picked up multiple Gold Lions and the Adfest Grand Prix for Humanity.
400M+ Reach No.1 Trending Facebook Topic 250% Increase in First Time Self-Checks
Awards Cannes, One Show, D&AD, LIA, Clios, NY Festivals, Adfest, Spikes, AWARD