Subway Live Feed
On one day, in over 60 countries, live data was used to provide 13.3 million meals to people in need.
As the world’s largest fast food chain, Subway believes no-one should ever go hungry. So we created a movement to fight world hunger and launched Subway’s first ever globally activated campaign – Subway Live Feed.
Subway partnered with each county’s local food charity and for every Sub sold on World Sandwich Day, we donated a free meal to charity. Using a live API, we scraped data from point-of-sale devices in more than 40,000 Subway restaurants and shared it with customers using live data visualisation to track and display the actual number of meals we were donating in real time. Visualising the live data created a Mexican wave of conscious consumption. The result was epic. On just one day, in over 60 countries, Subway gave away a whopping 13.3 million free meals to people in need – and clocked its best sales day ever.
Up to 173% Increase in Sales 60 Countries 40,000 Restaurants 13M+ Meals Donated
Awards Cannes, Effies