Unstoppable
<Kelloggs>
A larger-than-life campaign that showed no obstacle is too great for world BMX champion Caroline Buchanan.
80% of Aussie teens may set goals, but only 20% achieve them. Nutri-Grain’s Unstoppable platform was created to encourage teenage boys to follow their dreams, by sharing stories of young men who had overcome massive obstacles with an unstoppable attitude.
For the 2020 campaign, we convinced the client it was time to lead with an unstoppable woman.
In 2017, Olympian racer Carolyn Buchanan suffered a car accident that almost took her life. Twelve surgeries later, she is back on her bike.
With a three-storey tall Nutri-Grain pack and giant props, we created the ultimate BMX track for Buchanan to smash.
After a decade of cereal decline, the campaign smashed sales targets too.