For the Better
<RAC>
One of Western Australia’s most loved brands was given a new brand platform, for the better.
The Royal Automobile Club (RAC) exists for its members, not shareholders, and has been giving back all profits to Western Australia for over 110 years.
But no one knew that.
We rebranded RAC with a new platform, For the Better, and launched an integrated campaign that showed how RAC was giving back better roads, better value and better sustainability to make WA a better place.