Outside the Box
<The Economist>

I still love a good print ad.

When I worked at Ogilvy in the naughties, I was lucky to have the occasional Economist brief thrown my way. The brief was always to portray The Economist as the must-read publication for entrepreneurial thinkers. Although it was a dream brief for a writer, I came up with a simple idea that didn’t need any words. They liked it, even though it was messing with their logo.